Gene Hayes
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Adam Rents

Adam Rents is a car rental company based in the Phoenix, Arizona area. Their target audience is mainly rideshare drivers that don’t own cars or don’t want to use their own car. They want to be seen as a trustworthy, affordable and convenient option, with an emphasis on competitive pricing and liberal mileage.

In the future, they would like to expand to offer more than just cars, so the branding should be somewhat flexible and not be tied to cars specifically.

New logo
Original logo

Original logo

At first I wasn’t sure how to strike a balance between something memorable and distinctive, and something flexible. I opted for a simple wordmark that feels playful but also professional. The curved edges and the tag-like border bring to mind the idea of a rental tag or a stamp. The client was very happy with the end result!

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Learn more about Adam Rents at https://adamrents.com/ (website not designed by me).