LOGO, BRANDING
CR Power
PROBLEM
This Arizona solar company was in the process of launching and wanted to be seen as trustworthy and reputable. They also want to make sure they stand out among competitors.
SOLUTION
Design a bold, striking logo and visual identity that speaks to their audience and allows themselves to be easily identified.
Establishing a Style
To kick things off, I created three stylized mood boards to present possible directions. With each spread, I included photography, mockups, colors, and other assets that effectively portrayed the direction I was considering.
The client didn’t connect with the first option, but loved the other two. We ended up combining elements from both options, with a slight lean towards the third.
the logo
The previous exploration allowed me to jump into logo ideation with ease. I brainstormed a lot of ideas, most of which somehow incorporated a sun. I initially struggled to find a unique way to incorporate a sun into the logo. I tried combining it with the letters C and R but it just wasn’t working. Every idea just felt too forced.
I really liked the squares I was using for the sun rays, so I used that shape for an entrance to a house. After a bit of refining, I was able to create something I thought worked really well.
I opted for an all-caps type treatment, which captured the bold look the client was looking for. He loved the overall direction and we both agreed that it was stylistically and conceptually a good fit for the brand.
Marketing Assets
I also helped develop a number of marketing assets, including a sub-brand logo for their training program, print and ads, yard signs, business cards, and more!
“Gene is a first-rate designer. He helped me build a brand identity which I didn’t even know I needed. His process is very methodical and created great results that brought what I wanted to life.
He knows what to ask and how to help the branding get off on the right foot. I didn’t have an exact idea as to what his services would cost but I felt like for all he created for me it was a bargain and I would pay it again in a heartbeat.
I would recommend him to anyone and I will be using him again for future projects. Thanks for everything Gene!”